This year IBC Exhibition is going to be a milestone for Screen: the Company will introduce his fresh brand identity, as part of the ongoing evolution started in 2016. Screen has grown and evolved over the last 28 years, and we felt it was time for a change. This rebranding represents its successful and ongoing transition to a company well beyond its technical heritage. In April, 2016 a strong industrial Group has acquired the world-known brand Screen, creating a new Company that aims to be part of the next TV broadcast revolution.
Screen’s is devoted to build a bridge that connects innovative research to TV broadcasting by designing breakthrough solutions, exploiting knowledge, state-of-the-art technologies, materials and softwares in order to improve the quality of the transmission and signal processing. Moreover, Screen is investing in new technologies, expanding sales network and strengthening its brand reputation. This year alone, our business plan has considered a significant investment in R&D, in order to boost its technological excellence, and welcomed new product and sales specialists to consolidate the company’s market share and brand awareness.
Screen mission is to create the best solution for TV Broadcasting Industry that guarantees the transmission and processing of signals while providing competitive advantages that empowers broadcasters not only to better face the continuous market challenges but also to be successful in a very high competitive field.